Reaching Your Audience Through Your Content:
We’ve mentioned in the past the importance of content marketing and using it to support and promote your brand.
The thing is you can’t do either unless you are reaching your audience.
Additionally, in the past, we’ve talked about how important the “Meat and Potatoes” of your content needs to be.
Remember your audience doesn’t want to be bored with facts and figures unless of course, you’re providing evidence say of a newly discovered method of marketing.
Informative, Engaging, Entertaining and above all easy to read; These words should be engraved into your content marketing strategy.
Reaching Your Audience though should not be your end game, but a milestone to delivering the one thing your audience crave; VALUE.
As bloggers, we all strive to make some sort of impact on our audience and we can do this in a number of different ways.
It all starts with creating a strategy which is focused on putting your website visitors first.
But this alone is still insufficient as it would mean having to bring a continuous flow of new visitors to your site.
By default, therefore, putting your website visitors first is only part of the equation.
What then is the other part?
Well, much as we bloggers would dearly love to have an endless stream of new visitors, it’s just as important to have a strategy that includes converting as many of those first-time visitors as possible into returning visitors.
But again, you can only establish a constant stream of returning traffic if you give them something worthwhile to come back to your site and read.
Writing articles is not just a matter of sitting in front of your computer and churning out 1000 words of absolute nonsense.
Look, whether you’re writing to submit to an article directory or writing to your blog, it still comes under the heading of Article marketing.
With that in mind, I’ve put together a short list of Article Marketing Tips.
Writing articles isn’t as hard as you may think. If you understand the rules of proper grammar, and you have a word processor or word processing software that includes a spell checker, writing articles becomes quite easy in fact. Here are some tips to help you out.
- Don’t make it harder than it really is. This is the first mistake that most new article writers make. Think about what you want to say, then just start writing. Don’t worry about spelling or grammar, just write until you have said all that you wanted to say. Editing comes after the information is down on paper – or on your computer screen in a document.
- Don’t get stressed about your topic. You already know what it is that you want to sell. Look at your product or service from a customers point of view. Visit forums where your customers participate and find out what their questions are. Base your articles on those questions, answering the questions.
- Articles should be not less than 350 words, with the optimal length being in the region of 1200 words. Use the word count on your word processor. Bear in mind that these days Google loves longer articles.
- Do not publish your article the minute you finish it. save it as a DRAFT and come back to it later. Read it over and make sure that you have said what you wanted to say, and then have someone else read it. Ask for constructive criticism, and really pay attention to what your test reader has to say.
- It is important to remember that you are writing an article, not a sales letter. Even under the heading of “Content Marketing” the purpose of your article should be to inform and lead readers to take some form of action. Articles that are obvious sales letters will lose your readers respect and damage your credibility.
- Stay Focused. Make sure your article stays on track. If you find yourself writing away from what you originally intended your article to be about, make a note about the new article idea you have accidentally found, and get back on track with your original plan.
- Finally, write like you talk. Write like you are talking to a close friend. Don’t try to use words that you have to look up in the dictionary. Use your everyday language, and your personality will shine through. Allowing your true personality to shine through in your articles is the first step to building a relationship with your readers.
The ultimate objective of an article is reaching your audience and then engaging them through your content.