Digital Marketing Today Must Keep Pace With Technology

Jul 8, 2017
Digital Marketing
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Digital Marketing Today

Digital Marketing Today

Digital Marketing Today along with advanced technology drives almost everything in our lives today.

As our daily consumption of digital media continues to increase, the focus on content marketing has become more crucial than ever for any brand that wants to stay connected to its consumers.

No matter what business you are in and no matter how large or small, having a blog is no longer a luxury of the better off, it is an investment in your business.

Creating a high-quality blog in your niche or industry can generate a lot of traffic and custom for your business.

A blog will let you provide the valuable content and information that your market is seeking and help to establish your brand.

If you are working with a team, then you may want to delegate some of the tasks such as content creation and marketing, you will, however, want to stay directly involved in the initial building phase of the blog.  This is, after all, your brand, you should, therefore, make sure every piece of content has your voice, carries your message and represents your business in the best possible way.

In the early days as e-mail marketing was gaining momentum, a number of forward-thinking brands experimented with a new concept of marketing, and thus we saw over time the rise of social network marketing.

This new era of content marketing opened up two-way communication channels and it became easier for consumers to give feedback about the content they were being offered.

Todays, technology has surpassed our imagination.

Dynamic websites are the new norm, and equally the web tools used by content creators are becoming more and more sophisticated.

The communication space is changing drastically.

Almost Everything can be customized now, giving the user more relevant information based on their individual interests and prior browsing history.

Advanced marketing tools have allowed brands to take their web presence to new levels.

Both public and private marketing platforms have come a long way over the last decade and work in synergy to boost the cause of digital marketing today.

In the early days of internet marketing, and indeed the beginning of Google, marketers were getting to the top of the SERPs by keyword stuffing their articles which were themselves poorly written.

I’m glad to say that those days are well and truly over.

Try keyword stuffing today and you’re more than likely to wake up one morning to an email from Google informing you that your site has been blacklisted for poor practices.

Bloggers and businesses alike must try to keep up with the changing marketing trends within their field of expertise, failure to do so means falling behind in the race for more business and increased profits.

As brands use more innovative content strategies to woo their customers, we see their execution of these new platforms diversify so as to make the most of the latest technology.

We are in a time where smartphones and personal devices can now be used to create official content and broadcast it across the Internet.

I’m not suggesting for a moment that we all need to use every form of new technology in order to stay ahead of the competition, more so we should look at what suits and works best for our brand.


Adam is the Founder of Orion Digital and is responsible for Product Idea Generation, Graphics and our Social Media Platforms.

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