Internet Marketing Methods, What More?
On Tuesday We looked at what Internet Marketing is all about and today as promised I’d like to continue that line as there is so much more to cover.
In that post, we finished off by looking a some of the different internet marketing methods used to attract visitors to our website and of course our offers.
So let’s get started; – Todays Internet Marketers have many tools available to them. Each with their individual assets and the interactive ability to be used in combination with others.
If there’s one thing that has been well established in marketing today, it’s the tremendous power of video.
Nothing else compares. Understandably then, marketers have seized on video and are leveraging it in numerous ways.
Video marketing is often executed as social media marketing and is possibly one of the most used internet marketing methods today.
Businesses are publishing video content on multiple video sites such as YouTube, DailyMotion, and Vimeo just as they would publish non-video content to Facebook or Twitter.
As with the social media strategy described in Tuesdays Post, a successful video content strategy includes a good mix of useful, helpful, trending, humorous, and “feel-good” video content.
Once published, video content should be cross-promoted on other social media platforms to increase exposure.
Another recent development is that major social networks like Facebook and Twitter have added their own video uploading and streaming functions, increasing the overlap between video marketing and social media marketing.
One further angle on video marketing is paid video advertising.
Presently, the most popular version of this is YouTube/AdWords video ads which appear at the beginning of videos on both YouTube as well as other video-playing properties around the web.
These video ads can typically be skipped after several seconds. In addition to the YouTube/AdWords video ad network, businesses also often pay for video ads on an individual basis on other websites, news sites, and so on.
Content marketing is largely included in the other marketing methods mentioned thus far, but it’s also worth discussing by itself.
The most common forms of content marketing are blog posts, news articles, and social posting, but content marketing can also include video and image publishing.
The goals of content marketing are manifold.
Firstly – it builds goodwill with followers who associate your brand with helpful content.
Secondly – content marketing provides an opportunity to hide a “soft pitch” within “non-salesy” content which can lead to sales while at the same time providing useful content.
Thirdly – content marketing can be an excellent way to “pixel” an audience for later retargeting which has proven to be a devastatingly effective tactic.
Finally – content is the primary driver in most search engines’ algorithms which can result in higher rankings.
There are many benefits beyond these four, but these can be considered the most relevant and directly impactful ones.
Old School Internet Marketing Methods
The following methods have largely become less common, if not altogether abandoned, because of negative connotations or even penalties that have been attached to them in the past.
But since it’s theoretically possible to engage in these in a non-spammy manner, it’s worth mentioning them briefly.
Blog commenting and video commenting can often be an effective way to get your brand in front of relevant audiences.
Just make sure that your comments are relevant, useful, and not spammy and definitely do not mass-post comments for the sake of backlinking as that will likely kill your SEO thanks to recent search engine algorithms designed to penalize abusers of this tactic.
Forum posting is another marketing method that has become less popular today.
However, this was less due to abuses (although there certainly were some) and more towards a drifting away towards social media platforms. It simply
It simply becomes more cost-effective and fruitful to focus on social media.
However, it is often the case that most of the serious devotees of a certain niche may be more likely to be found on niche-related forums, which means it can still be beneficial to market your brand in the signature section of your posts and interact on relevant forums periodically.
Just make sure you’re making genuine and sincere contributions to the conversation.
Internet Marketing Methods
Most of the above marketing methods have the same immediate goal in mind: getting traffic to a web page.
This web page could be either a sales/order page or a lead generation page.
Since sales is a relatively straightforward topic and lead generation is at the forefront of immediate internet marketing goals, we’ll be focusing on all the variations of lead generation.
Email List Building
First, in lead generation comes email list building.
They say “the money is in the list” and it’s true.
The most common method of email list building is to send traffic to a lead generation page of some sort.
Typically, this is a landing page pitching some sort of free offer or “lead magnet” in exchange for a person typing their email into an opt-in form.
This opt-in form might also ask for a for a name since personalized subject lines are known to increase open rates by around 30%.
In addition to a traditional opt-in form which often sadly leads to low-quality email addresses that are rarely checked and often produce fake names as well as throw away emails.
There are two recent developments of internet marketing methods that have allowed marketers to increase the quality of the contact info they collect.
The first of these developments is the “lead ad” or “lead card” concept available on Facebook and Twitter’s advertising platforms.
This newer type of ad pre-fills Facebook and Twitter users’ name and email in the opt-in form, and requires them only to tap the submit button.
This is beneficial because the emails and names associated with a person’s social media account are more likely to be real and regularly checked.
That said, many people set up their social accounts many years ago, and no longer check those email addresses regularly and users can still choose to click on and change the auto-filled data in those fields to a “secondary”, rarely checked, or even fake email address.
This weakness has led to yet another solution designed to maximize lead quality and email open rates:
SMS List Building
Text Message Marketing has become increasingly popular in recent years. Initially, the main use of SMS list building was for major retailers to send out special coupons and promotional messages.
However, more recently, many online businesses have been leveraging SMS messaging for things such as webinar reminders and sales promotions.
There are various ways of conducting this type of list building, including having people input their mobile numbers or having them send a text message to a special number.
Initially, the main use of SMS list building was for the major retailers to send out special coupons and promotional messages.
An even more recent trend has been to have people opt in to push notifications.
This involves a pop-up on your website requesting permission to send people future updates directly via their browsers.
When a person consents to this, you are then able to send notifications that pop up in a box on the bottom right of their screen at any time in the future.
Building a retargeting audience can be considered another form of list building and is relatively easy to do. Various platforms including AdRoll, Facebook, Twitter, and many others have a retargeting pixel that you can paste onto your web properties. Once this is done, all traffic to these pages will be
Once this is done, all traffic to these pages will be cookied and added to your retargeting list.
From that point forward, you’ll have the ability to place your ads in front of these people almost anywhere on the web.
This includes on social platforms like Facebook, Twitter, and Instagram, video sites like YouTube, and virtually any website, news site, blog, or forum that participates in any of the major online ad networks.
This is a very valuable form of lead generation because retargeted traffic has been shown to convert at a 70% higher rate than cold traffic.
Finally, building a social following can be considered another form of lead generation.
With a large enough social following, a business can post to one of the major social networks and have their content and promotions seen in the social feeds of countless potential customers.
The possibility of these followers sharing these posts gives businesses yet another way to expand their list even further.
Some social networks, like Facebook, have recently decreased the percentage of a business’ audience that will see organic posts in their news feeds.
However, if an audience is large enough, social posting remains a powerful form of marketing today and is one of the most used Internet Marketing Methods.
Regardless of which method of lead generation you focus on, your business will need a host of tools to generate leads. For email list building, you’ll require a minimum of two tools: an autoresponder and a landing page builder.
Your autoresponder will be the platform where your email list is sent, stored, and communicated with. Your landing page builder, on the other hand, will be where you place your opt-in forms and collect your leads.
Your landing page builder, on the other hand, will be where you place your opt-in forms and collect your leads.
The savvy internet marketers will use most if not all the tools available to them. As with every trade, each artisan has some tools which are an individual choice.
For those who are just embarking on the Internet Marketing journey Often the tools of choice are governed by financial restrictions and they must design their own Internet Marketing Methods.