Keyword Density And Its Importance To Article Writing

Nov 3, 2017
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Keyword Density

Keyword density is not the only factor to consider when writing an article.

I was asked recently if I had a formula for my article writing.

If I’m Honest, the answer is not really. There are of course a number things I do follow in sequence almost religiously you might say and I’ll try to highlight those for you in this post.

I do find that having an order to things does help immensely with getting the finished article the right way up so to speak. 

That said, of course, I do stress that this is “My own personal plan” of attack and may not suit everyone.

Let’s look at a list of things our article should contain. (not in any specific order)

  • An attention Grabbing Headline – (inclusive of the MAIN KEYWORD).
  • An  Introduction – (which lays the foundation of the article).
  • The Body – (the meat and potatoes of the article).
  • The Conclusion – (a synopsis or summation of the article). 
  • Call To Action – (when required, for example, if writing a Review post).

Amongst all of this, we have to carefully consider our Keyword Density.

But first, let’s dispell a couple of myths about how often and where we should place our Keywords.

Here to explain the whole thing for us is Matt Cutts from Google.

And there you have it in a nutshell straight from Google.

Under no circumstances should you ever consider keyword stuffing, it not only doesn’t work anymore but it will get your website penalized.

The important thing to remember is to work your keywords into your article naturally and in context with the article.

Always remember your writing is designed to do a number of things such as;

  • Inform
  • Engage
  • Enthrall
  • Give Value
  • Entertain

Many SEO experts consider the optimum keyword density to be 1% to 3% percent.

Google documentation states that your keyword density for any keyword or phrase should be less than 5%.

You should make your own decisions about what think is right for you but if you use a keyword density of around 2%-3% you’ll have it just about right.

Here’s the Math.

Keyword Density = (Total number of times keyword is used / Total number of words in the article) x 100

So, if your article is 500 words in length and you have used your keyword 15 times, the keyword density for that keyword is…

Keyword density = (15 / 500) x 100 – Answer = 3%

Of course, if you have the YOAST SEO PLUGIN installed it works its magic for your Keyword Density whilst you type.

To conclude

Keyword Density is important to every article and blog post you write, it’s what gets your article into the Search Engine Ranked Pages and since your chosen keyword is in effect the search term you want your article recognized for by those search engines it is a vital part of what you write.

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